This brand started as a literal manifestation of a single thought, from the depths of my mind. I was intrigued by humanity’s ability to visualize something that was not currently in existence, and then bringing forth said idea into present reality. 

Consciousness is just one of the universe’s many mysteries, some might say it is a random byproduct of an indifferent universe, others a gift from a higher creator. Regardless of how you perceive consciousness, we’re all bound by it.

What I want to bring attention to is the human experience and its different perspectives through the medium of clothing, as clothes are always on us, as are our values, beliefs and consciousness. I would like to demonstrate the power of mind, and how philosophy, spirituality, science, and art can be interconnected. 

Using a moody visual language, and my love for alternative subcultures, I wanted to intertwine a rebellious (almost hedonistic) lifestyle and aesthetic with some of my deeper beliefs.

Essentially capturing the human experience. Surface level appearances and inner worldview. We can be causing havoc one day, then meditating peacefully in nature another. A human superposition, us being in multiple states at the same time.

SYNKRO explores the duality of human consciousness — the tension between rebellion and reflection, chaos and clarity, instinct and philosophy. We're all in Synchronicity.

Welcome to SYNKRO.

- P